“Sara’s dedication to her craft, her team and her client’s success is simply unmatched. What I admire most about Sara (and what you will, too) is her brand of leadership. She’s a natural when it comes to recognizing people’s strengths and opportunities for mentorship. She built a resilient team fueled by trust, positivity and joy.”
— Armando Ani, Jr., VP Group Creative Director at Razorfish

What’s the recipe for exceptional marketing that yields results?

For me, it’s a blend of curiosity, collaboration, and courage to pursue a shared vision: Strategic creative that makes an authentic emotional connection with customers—informed by data and inspired by humanity.

The key ingredients? Lots of listening, rock-solid relationships, empathetic leadership, a keen eye for detail, a dash of humor, and a habit of saying “please” and “thank you.”

Principles + perspective

Bridging the gap.

Connecting people to what they need and want is my reason for being, in marketing and in life.

What’s the problem?

For the work to be effective, I need to understand exactly what challenges we are solving for.

More than a feeling.

Solid data insights to identify the audience and guide the creative, content, and media plan are key.

Good work takes time.

While I’m genuinely thrilled about all that AI can do, quality creative still requires percolation.

Feedback is gold.

Don’t be afraid to tell me what you really think. That’s how we’ll get to what you really love.

Work hard. Be nice.

I respect the folks I work with and assume their good intentions. I expect the same in return.